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AFLW: A weekly focus

As the dust settles on the 31-point win over the Western Bulldogs, coach Scott Gowans' focus quickly switches.

10:27am Feb 16, 2019

AFLW: Round 3 Report

North Melbourne has extended its unbeaten start with an emphatic 31-point victory over the Bulldogs.

9:24pm Feb 15, 2019


Ben Buckley has held Senior Executive roles in sport and sport related consumer brands for over 20 years.

He recently joined Foxtel as  Executive Director – Sport and Foxtel Victoria.

In November 2006 he was appointed as Chief Executive Officer of Football Federation Australia (FFA) and oversaw the growth and expansion of the A League, the Socceroos reach their second consecutive World Cup and Australia win the right to host the biggest football tournament in Asia, the Asian Cup in 2015.

Prior to joining the FFA he was Chief Operating Officer at the Australian Football League.  During his time at the AFL, 1999 to 2006, he was  responsible for managing and negotiating broadcast and media rights, strategic planning, including developing future expansion opportunities, created the annual fixture for the competition, managed the corporate partnerships and sponsorship program and had responsibility for the brand identity and marketing function.

Between 1990 and 1999 he held leadership positions and Nike and Electronic Arts, including the Vice President of Electronic Arts for Australasia and as Marketing Director for Nike in Japan for 3 years and Marketing Director for Nike in Australia.

In addition Ben holds a Bachelor of Applied Science and was a professional player in the AFL with North Melbourne Football Club in the AFL from 1986 to 1993.


Qualifications and experience
* Bachelor of Economics
* Master of Business Administration
* Australian Chartered Accountant
* Fellow, Taxation Institute of Australia
* Partner with KPMG, Global professional services firm. 22 years experience in advising Australian-based and foreign multinational companies across a range of industries. Previously worked with Colonial LTD (1999-2000) and Arthur Anderson (1989 – 1999), including two years in Bangkok advising companies investing into the Asian region
* Member of Shinboner Club and Judy Francis Club
* Director of North Melbourne Football Club and Chairman of Audit & Risk Management Committee since 2007
* Played 33 senior games with Fitzroy and North Melbourne during 1989 – 1992

Memberships and affiliations
* North Melbourne Football Club
* South Australian Cricket Association
* Lorne Surf Life Saving Club
* Institute of Chartered Accountants
* Taxation Institute of Australia


Since 2005, Julie has held the position of Head of Marketing for 7-Eleven Stores Pty Ltd. With more than 600 stores across the Eastern Seaboard, 7-Eleven is Australia’s 3rd largest private company, the number 1 convenience store and the biggest independent fuel retailer. Julie is responsible for all elements of the marketing mix including research, category management, store design and advertising.

Prior to 7-Eleven she spent 15 years in the UK in various senior marketing roles including leading FMCG brands Coca-Cola and Red Bull and the UK’s largest food retailer Tesco Stores Ltd.

Julie was educated in Liverpool, England and has a Bachelor of Science degree from the University of Surrey. She is also a member of the Australian Institute of Marketing.

Julie lives in Melbourne with her husband and two daughters.


Qualifications and experience
* Over 20 years experience in the delivery of Information Technology services gained during an international career working with top tier consultants and in large banking, insurance, commercial and government environments
* In 1996 co-founded IT Services company ASG Group. ASG Group has grown into a national organisation with offices in all major cities of Australia. ASG is now listed on the Australian Securities Exchange, has a market capitalisation of approximately $200 million and employs more than 800 people. The business provides IT services to large corporate and government organisations throughout Australia

Key career achievements have been
* Co-founding ASG with business partner Stephen Tull
* Successfully listing ASG on the ASX and becoming Managing Director and Chief Executive Officer
* Growing the company’s national footprint to include offices in Perth, Melbourne, Sydney, Canberra and Brisbane
* Signing major IT Services contracts with Major Corporates, Federal Government and State Government agencies
* Delivering double digit profit growth every year since listing in 2003
* Prior to founding ASG, Geoff held various IT consulting positions at Westpac, Barclays in London and Western Australia Department of Health


Brady is the Executive Chairman of his private investment company Alady Group, which has investments in Property, Craft Brewing, and Health.

Investee companies includes Alady Property, Esco Pacific, Capital Brewing, Hemingway Brewery, Burleigh Brewing, Melbourne Martini, Two Bays Brewery, Cloud Paper, Tierra Health, Sports Performance Tracking, and Ritualize.

Alady works with the management and shareholders to grow businesses by : 
- Enhancing the business strategy focusing on creative commercial solutions;
- Supporting the business with growth capital for expansion or M&A to create medium to long term shareholder value;
- Providing a commercial sounding board for management;
- Sourcing appropriate financial, strategic and legal expertise as required; and
- Ensuring appropriate standards of financial discipline, reporting and corporate governance;

Brady is also a director of the Scanlon Foundation - which has a strong focus on social cohesion  - and a board member at the North Melbourne Football Club.

Brady has a Bachelor of Commerce degree from Melbourne University and a Bachelor of Law degree from Bond University.


Considered one of the most courageous players in AFL/VFL history, Glenn Archer played his entire career at the North Melbourne Football Club.

In all, he played 311 games, a club record upon his retirement in 2007.

Archer was a fearless defender and played in both the 1996 and 1999 North premiership teams.

He won the Norm Smith Medal in '96 as the best player on the field against Sydney.

Archer has since forged a successful business career, as a Director at Stride Sports Management and Kode Entertainment Group.

He was appointed to the North Melbourne board in April, 2015.


Brian Walsh has more than 30 years’ experience working in communications and media, including senior roles at NAB, AFL and Herald Sun.

Brian Walsh is the Managing Director of Bastion Reputation Management, the Melbourne-based corporate communications and issues management company that advises a number of high profile Australian companies, sporting organisations, Government authorities and education providers.

Before establishing Bastion Reputation Management, Brian was previously General Manager of Corporate Communications at NAB after a stint at the AFL where he was the League’s first Corporate Affairs Manager between 2006-2011.

He spent 15 years working for the Herald and Weekly Times and News Limited in a number of senior Editorial roles, including Managing Editor – Sport, National Editor and Weekend Editor and has also worked in communications and media in Government and community roles.

Before working at the AFL, Brian provided strategic communications and issues management support to North Melbourne Football Club and was a member of North Melbourne’s organising committee for the Shinboner of the Century event in 2005.