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We’ve partnered with the Victorian Responsible Gambling Foundation because we love the game, not the odds. The amount of gambling advertising in the marketplace would make it seem like sports betting is just a normal part of sport. By making it seem normal the risks are often not considers, so we want our fans to get back to focusing on their love of the game.

Click through to watch how Andrew Swallow loves the passion, and his favourite memory

The Victorian Responsible Gambling Foundation works with community and sports clubs to minimise harm from gambling in Victoria. We partner with the Victorian Responsible Gambling Foundation to decrease our exposure of fans, members and the general community to sports betting promotion through their Love the Game, not the odds campaign.

This season we’re encouraging all North Melbourne fans to love what's great about the game, without betting.

For more information visit