Executive

Chief Executive Officer - Ben Amarfio
Chief Commercial Officer - Sam Bingley
GM - Finance & Administration - Chris Simmonds
GM - People & Culture - Meg Lauritz
GM - Media & Communications - Heath O'Loughlin
GM - Consumer & Marketing - Scott Wood
GM - Football - Brady Rawlings
Head of Football Operations - Laura Kane
Chief Executive Officer - The Huddle - Cameron McLeod

Board Members

Ben Buckley

Ben Buckley has held Senior Executive roles in sport and sport related consumer brands for over 20 years.

He recently joined Foxtel as  Executive Director – Sport and Foxtel Victoria.

In November 2006 he was appointed as Chief Executive Officer of Football Federation Australia (FFA) and oversaw the growth and expansion of the A League, the Socceroos reach their second consecutive World Cup and Australia win the right to host the biggest football tournament in Asia, the Asian Cup in 2015.

Prior to joining the FFA he was Chief Operating Officer at the Australian Football League.  During his time at the AFL, 1999 to 2006, he was  responsible for managing and negotiating broadcast and media rights, strategic planning, including developing future expansion opportunities, created the annual fixture for the competition, managed the corporate partnerships and sponsorship program and had responsibility for the brand identity and marketing function.

Between 1990 and 1999 he held leadership positions and Nike and Electronic Arts, including the Vice President of Electronic Arts for Australasia and as Marketing Director for Nike in Japan for 3 years and Marketing Director for Nike in Australia.

In addition Ben holds a Bachelor of Applied Science and was a professional player in the AFL with North Melbourne Football Club in the AFL from 1986 to 1993.

Julie Laycock

Since 2005, Julie has held the position of Head of Marketing for 7-Eleven Stores Pty Ltd. With more than 600 stores across the Eastern Seaboard, 7-Eleven is Australia’s 3rd largest private company, the number 1 convenience store and the biggest independent fuel retailer. Julie is responsible for all elements of the marketing mix including research, category management, store design and advertising.

Prior to 7-Eleven she spent 15 years in the UK in various senior marketing roles including leading FMCG brands Coca-Cola and Red Bull and the UK’s largest food retailer Tesco Stores Ltd.

Julie was educated in Liverpool, England and has a Bachelor of Science degree from the University of Surrey. She is also a member of the Australian Institute of Marketing.

Julie lives in Melbourne with her husband and two daughters.

Paul Dwyer

North Melbourne added more business acumen and experience to its Board in 2018, appointing founder and Group Managing Director of PSC Insurance Group, Paul Dwyer, as a new Director of the club.

Dwyer is a specialist investor in insurance distribution businesses which includes insurance broking, authorised representatives, franchisees, underwriting agencies, online insurance platforms, claims management, lloyds broking, and reinsurance broking.

Prior to being a founder of the PSC Insurance Group, Dwyer held a senior executive position with ASX Listed OAMPS and previously worked with CGU. He is a Non-Executive Director of the Johns Lyng Group, a Director of the Melissa and Paul Dwyer Foundation, and is actively involved in the PSC Foundation.

Dwyer and his family live in Melbourne and are passionate supporters of North Melbourne. He is also a member of North’s Chairman’s Club coterie.

Brady Scanlon

Brady is the Executive Chairman of his private investment company Scanlon Capital which works with the management and shareholders to grow private businesses by : 
- Enhancing the business strategy focusing on creative commercial solutions;
- Supporting the business with growth capital for expansion or M&A to create medium to long term shareholder value;
- Providing a commercial sounding board for management;
- Sourcing appropriate financial, strategic and legal expertise as required; and
- Ensuring appropriate standards of financial discipline, reporting and corporate governance;

Brady has a Bachelor of Commerce degree from Melbourne University and a Bachelor of Law degree from Bond University. 

Dr Sonja Hood

Dr Sonja Hood brings significant government relations, strategy, fundraising and organisational development skills to the board. She is CEO of Community Hubs Australia (CHA), a national partnership between government, philanthropy and schools. Over the past five years, Sonja has grown CHA from 39 sites to nearly 100, across four states, and significantly increased its funding and reach.

Sonja is a board member of the Scanlon Foundation, and board chair of McAuley Community Services for Women. She has a PhD in Population Health from the University of Melbourne and a Master’s Degree in Policy from Penn State University.  

From 2011-2015 Sonja was NMFC’s General Manager of Community Engagement, helping to establish The Huddle as one of the best community programs in the country, and ensuring that the club’s community and fan development programs were based where they should be – at Arden St. 

Sonja comes from a long line of passionate North Melbourne supporters, and is firmly committed to the club, and to Arden St.

Dr Harry Unglik

With one of the most successful sports medicine clinics in Melbourne, the Midtown Medical Clinic, Harry Unglik specialises in sports medicine but brings extensive knowledge of general practice, with a passion for holistic health and well-being.

Harry graduated in 1973 from Monash University with a Bachelor of Medicine and Bachelor of Surgery. In 1980 he was admitted as a Fellow of the College of General Practitioners.

He was an examiner for the Victorian Panel of the Royal Australian College of Practitioners for several years. In 1983 he completed the Sports Medicine training program with the Australian Sports Medicine Federation.

He was the Medical Officer for the North Melbourne Football Club from 1983 to 2001 and this has enabled him to practise sports medicine with elite athletes at the highest level.

In 1996, Harry was admitted as a fellow of the Australian Sports Medicine Federation. 

He is a life member of the North Melbourne Football Club.

Harry was selected as an Olympic doctor for the Sydney Olympics and the doctor for the All-Australian AFL team touring Ireland in 2000 and 2001.

In 2001 he was awarded a fellowship to Sports Doctors Australia.

From 2001 to 2017 Harry served as the Medical Director of the AFL.

Harry was awarded Life Membership of the AFL in 2014.

Harry was instrumental in designing the AFL’s Illicit Drug Policy.

He was also involved in protocols for Concussion, now used by the AFL.

Glenn Archer