Executive

Chief Executive Officer - Ben Amarfio
GM - Finance & Administration - Chris Simmonds
GM - People & Culture - Meg Lauritz
GM - Media, Communications & Marketing - Heath O'Loughlin
GM - Consumer - Emily Buysen
GM - Community Engagement - Cameron McLeod
GM - Football - Brady Rawlings
Head of Football Operations - Laura Kane

Board Members

Ben Buckley

Ben Buckley has held Senior Executive roles in sport and sport related consumer brands for over 20 years.

He recently joined Foxtel as  Executive Director – Sport and Foxtel Victoria.

In November 2006 he was appointed as Chief Executive Officer of Football Federation Australia (FFA) and oversaw the growth and expansion of the A League, the Socceroos reach their second consecutive World Cup and Australia win the right to host the biggest football tournament in Asia, the Asian Cup in 2015.

Prior to joining the FFA he was Chief Operating Officer at the Australian Football League.  During his time at the AFL, 1999 to 2006, he was  responsible for managing and negotiating broadcast and media rights, strategic planning, including developing future expansion opportunities, created the annual fixture for the competition, managed the corporate partnerships and sponsorship program and had responsibility for the brand identity and marketing function.

Between 1990 and 1999 he held leadership positions and Nike and Electronic Arts, including the Vice President of Electronic Arts for Australasia and as Marketing Director for Nike in Japan for 3 years and Marketing Director for Nike in Australia.

In addition Ben holds a Bachelor of Applied Science and was a professional player in the AFL with North Melbourne Football Club in the AFL from 1986 to 1993.

Julie Laycock

Since 2005, Julie has held the position of Head of Marketing for 7-Eleven Stores Pty Ltd. With more than 600 stores across the Eastern Seaboard, 7-Eleven is Australia’s 3rd largest private company, the number 1 convenience store and the biggest independent fuel retailer. Julie is responsible for all elements of the marketing mix including research, category management, store design and advertising.

Prior to 7-Eleven she spent 15 years in the UK in various senior marketing roles including leading FMCG brands Coca-Cola and Red Bull and the UK’s largest food retailer Tesco Stores Ltd.

Julie was educated in Liverpool, England and has a Bachelor of Science degree from the University of Surrey. She is also a member of the Australian Institute of Marketing.

Julie lives in Melbourne with her husband and two daughters.

Paul Dwyer

North Melbourne added more business acumen and experience to its Board in 2018, appointing founder and Group Managing Director of PSC Insurance Group, Paul Dwyer, as a new Director of the club.

Dwyer is a specialist investor in insurance distribution businesses which includes insurance broking, authorised representatives, franchisees, underwriting agencies, online insurance platforms, claims management, lloyds broking, and reinsurance broking.

Prior to being a founder of the PSC Insurance Group, Dwyer held a senior executive position with ASX Listed OAMPS and previously worked with CGU. He is a Non-Executive Director of the Johns Lyng Group, a Director of the Melissa and Paul Dwyer Foundation, and is actively involved in the PSC Foundation.

Dwyer and his family live in Melbourne and are passionate supporters of North Melbourne. He is also a member of North’s Chairman’s Club coterie.

Brady Scanlon

Brady is the Executive Chairman of his private investment company Scanlon Capital which works with the management and shareholders to grow private businesses by : 
- Enhancing the business strategy focusing on creative commercial solutions;
- Supporting the business with growth capital for expansion or M&A to create medium to long term shareholder value;
- Providing a commercial sounding board for management;
- Sourcing appropriate financial, strategic and legal expertise as required; and
- Ensuring appropriate standards of financial discipline, reporting and corporate governance;

Brady has a Bachelor of Commerce degree from Melbourne University and a Bachelor of Law degree from Bond University .