North Melbourne CEO Ben Amarfio penned the following letter to North members and supporters earlier today. 

Firstly, I’d like to say, ‘hello’ and introduce myself to you all.

Coming to an organisation steeped in tradition and history really excites me and I believe there are some fantastic opportunities for us to capitalise on going forward.

First and foremost, I’m focusing on building relationships and learning as much as I can about the club, its people and the past, and the current state-of-play, so I can be in the best position possible to work with the Board, executive and our staff, on where we need to go and what we need to do to get there.

One thing I do know already, is the satisfaction of our members and supporters must be a priority in the short-term and long-term, and I look forward to ensuring you all feel connected to the club and engaged with us in the coming months and seasons.

From the first moment I set foot inside the Arden St headquarters, I knew I had become involved with a special club and I feel very fortunate to be involved.

I’ve always viewed North Melbourne with great respect and admiration from afar and I’m delighted and honoured to be a part of its future.

Officially, my first day was supposed to be today, but I couldn’t resist coming in a few days early last week to meet as many people as possible, and to get a feel for the club. This involved one-on-one catch-ups and several phone calls with all North people including past players, administrators and coaches.

I received many take-aways from all those conversations, but one thing stood out above all else; the pride of North people and their passion for the club. 

It will be an exciting ride ahead for all of us, and I will do everything in my power to secure more success for our club on and off the field.

There’s a lot of work to do, but I’m up for the challenge and cannot wait to get started. 

I sincerely thank you for your ongoing loyalty and support, and look forward to further communicating with you as I progress in the role.

Regards,

Ben Amarfio
North Melbourne CEO