James Brayshaw stood before a record crowd of 3,500 to mark the beginning of an iconic event; the Blackwoods AFL Grand Final Breakfast.

Speaking to kangaroos.com.au, the chairman claimed the 2012 edition was the best yet.

"You look around the stadium and see so many people, personalities, politicians and even Olympians. It's fantastic and it just seems to grow and improve every time."

The club's breakfast was declared a sell-out and Brayshaw shared in the laughter as he was introduced to the tune of Neil Diamond's song "Sweet Caroline" in reference to his testy relationship with footy writer Caroline Wilson.

The notorious walk of fame/shame went off with a bang once again for the other VIPs with several light hearted stabs at some of the country's most famous personalities including:

Andrew Demetriou - Madonna's "Holiday", a crack at the AFL boss leaving for a family trip in the middle of the season;

Tony Abbott - Pink Floyd's "Another brick in the wall", referring to the time the opposition leader punched a wall twice near the head of a woman who beat him in a Sydney University election;

Matt Finnis - LL Cool J's "I'm gonna knock you out", in reference to the AFLPA's handling of the topic of concussion in the AFL;

Ted Baillieu - Alice Cooper's "School's out", following the Premier's stand-off with the education union over wages and conditions;

Eddie Maguire - James Morrison's "I won't let you go", a direct poke at the Pie's fight to retain Travis Cloke;

Kim Williams - Queen's "Another one bites the dust", after the News Limited boss oversaw a spate of recent sackings of journalists and editorial staff;

And of course, there were many, many more.

On a serious note Brayshaw took the opportunity to comment on the recent Sherrin issue.

“Regular viewers of the North Melbourne Grand Final Breakfast may have noticed there are no footballs on the table today. We had a concern…at the way the promotional balls were being manufactured.

“Sherrin, who were equally concerned, have waived the $20,000 fee that we were charged for the balls…and we as a footy club have handed that money onto World Vision’s Child Rescue, which is a program that centres around protecting vulnerable children.”

AFL Chief Executive Officer Demetriou was in fine spirits as he touched on what a potential twilight Grand Final would mean for the famous breakfast.

“I’ve been reliably informed by the media we should enjoy this year’s Grand Final because next years could be a twilight match. I keep hearing all the benefits associated with it but no-one seems to have mentioned a twilight game would mean the breakfast would go from 7:30 in the morning to 5:30 at night…and as great as the North Melbourne breakfast is, I don’t think anyone wants to see that.”

The event was broadcast live on Fox Footy and was the perfect precursor to the highly anticipated Grand Final between Hawthorn and Sydney at the MCG, featuring two former North players as senior coaches.

Australian music icon James Reyne provided the entertainment with a series of songs.

Check out some of the best pictures from the morning