The North Melbourne Football Club is proud to announce a new major partnership with leading consumer electronics brand CHiQ.

The partnership, spanning 2026 and 2027, will see the international company become a co-major partner of the club’s AFL program and a platinum partner of its AFLW program, with their logo to be featured across both sets of playing apparel.

Having operated internationally since 1958, CHiQ is a fast-growing home appliance brand in Australia, specialising in fridges, washers, televisions, and freezers, with its range stocked by major retailers including Harvey Norman, The Good Guys, and JB Hi-Fi.

North Melbourne chief commercial officer Orry Lack said the club is excited to promote CHiQ’s products to a national audience through the partnership.

“It’s fantastic recognition for a global brand like CHiQ to want to partner with the club,” Lack said.

“As a co-major partner of our men’s program, CHiQ’s logo will proudly sit on our matchday guernsey, providing significant exposure to an engaged AFL audience.

“Their products are essential parts of everyone’s household, and we’re pleased to welcome a quality brand like CHiQ into our group of North Melbourne partners.”

CHiQ general manager David Esler said the company is eager to be an active and engaged partner and will provide club fans the chance to win an array of products throughout the year, especially at North Melbourne home matches.

 “We are incredibly proud to be a major partner with the North Melbourne Football Club,” Esler said.

“The women’s team has been at the top of their game for the past two seasons, and we believe the men’s program is on the rise. We want to be part of this exciting journey.

“CHiQ products are engineered for excellence and designed for daily life, and we believe we provide a top-quality product that’s accessible to a range of households. By partnering with the Kangaroos, we hope to shine a light on our brand and for AFL fans to consider purchasing our product when they are in the market for their next fridge, washer, or TV.”

CHiQ’s logo will make its debut on club apparel when the men's team begins pre-season training in early November. 

About CHiQ

Pronounced as ’sheek’ and founded in China in 1958, CHiQ employs over 60,000 people globally. Renowned as a premium manufacturer of televisions, fridges, freezers and washing machines, CHiQ stands out for its innovative energy-saving technologies and has earned multiple international design awards. These achievements highlight CHiQ’s commitment to providing high-quality products that cater to modern households.

Find out more at: www.chiq.com.au