North Melbourne is pleased to announce a new two-year partnership with HOKA, which sees the global footwear brand join the Kangaroos as the club’s Official Athletic and Lifestyle Footwear Partner.
Since 2009, HOKA has established itself as a leader in the athletic and outdoor sectors. This partnership aligns North Melbourne with a brand experiencing rapid global growth as HOKA intensifies its focus on becoming the premier running brand in Australia.
HOKA’s commitment extends beyond the playing field, with the brand also signing on as the Official Footwear Partner of The Huddle. This integration ensures HOKA plays a direct role in supporting the club’s award-winning community arm, fostering movement and inclusion across North Melbourne’s diverse local networks.
North Melbourne Chief Commercial Officer Orry Lack said the club was thrilled to welcome a brand that shares a commitment to high performance and community impact.
“We’re delighted to welcome HOKA to the North Melbourne family,” Lack said.
“HOKA has built a formidable reputation in the footwear space, and their rapid rise is a testament to the quality of their innovation.
“To have them choose North Melbourne as a primary vehicle for their growth in the Australian market is a fantastic outcome for the club.
“We are particularly proud that HOKA will support The Huddle; their dedication to community connection mirrors our own passion for empowering young people through education and sport.”
General Manager of HOKA, Matt Adams, said the partnership provides a significant opportunity to connect with North Melbourne fans and the local community.
“At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, bringing a joyful feeling to performance,” Adams said.
“A core pillar of our strategy is to connect and inspire through the community. North Melbourne is one of the best gateways to drive that goal with their best-in-class community engagements.
“We look forward to playing an active role in elevating the performance of the North Melbourne Football Club and its community.”
HOKA will maintain a prominent presence across the club, with branding featured on major signage, including the coaches' boxes and at all home games.
