The North Melbourne Football Club is pleased to announce a new partnership with acclaimed Mornington Peninsula winery Red Hill Estate as the club’s Official Wine Partner.
The partnership will see Red Hill Estate’s wines served across the club’s major AFL and AFLW events, including being a Presenting Partner of the Syd Barker Medal and AFLW Best and Fairest.
The agreement will also see Red Hill Estate serve as the Official Wine Partner of the prestigious North Melbourne Grand Final Breakfast.
Red Hill Estate, a family-owned Italian winery, has long been a destination venue on the Mornington Peninsula, renowned for its cellar door experiences, long lunches, and picturesque weddings and private events.
This partnership is extra special for both organisations through family connection, with Red Hill Estate winemaker Donna Stephens being the aunt of Kangaroos winger Dylan Stephens.
North Melbourne Chief Commercial Officer Orry Lack said the club was thrilled to elevate its event experience with a premium Victorian label.
"We are incredibly excited to see Red Hill Estate’s exceptional wines featured at some of our biggest marquee events throughout the year," Lack said.
"Red Hill Estate offers a wide range of wines that can suit any occasion and palate.
“We love the family connection with the winery and can’t wait to promote their wines across our national platform.”
Red Hill Estate General Manager Dominic Fabrizio echoed the sentiment, noting the natural synergy between the football club and the winery.
"This partnership with North Melbourne Football Club is an exciting step for us," Fabrizio said.
"We see a strong alignment in how both brands connect with their communities through shared experiences, passion, and a sense of belonging.
"We're looking forward to the season ahead and seeing what we can build together."
Fans can expect to see Red Hill Estate’s signature sparkling, whites, and reds at North Melbourne AFLW matches and club events throughout the year.
North Melbourne members and fans can enjoy 20% off all Red Hill Estate online purchases until 11.59pm on Monday, March 23, 2026. Use the code MAKEITHAPPEN at checkout.
