North Melbourne reflects on the past, celebrates the present and looks to the future with its brand new 2013 membership campaign.

Spirit - Then, Now and Forever is set to resonate strongly with every fan.

PRESS PLAY above to watch Spirit: Then, Now and Forever | YouTube

Pushing his body to the limit, Brent Harvey sprints hard as Daniel Wells prepares to put his body on the line after some last minute strapping. Drew Petrie cuts an imposing figure as he strides down the corridor with the Syd Barker medal winners hanging proudly on the wall beside him.

Captain Andrew Swallow and his men come together for a late night training to pay homage to the club’s former greats who often practiced under lights after a hard day’s work.

Shinboner of the Century Glenn Archer looms large in the background while North legend Laurie Dwyer and loyal member June Stevenson observe the session which is run with precision by Brad Scott.

As the players head indoors, young Jackson Archer ponders his future out on the oval where his father and so many other players spilled endless amounts of blood, sweat and tears.