North Melbourne is pleased to announce the appointment of Erin Lorenzini as general manager of women’s football. 

Lorenzini, who has more than 20 years of experience in professional sport as both an athlete and an administrator, will oversee all on-field facets of the club’s women’s program, including coaching, operations, high performance, medical services and player development.

A former dual athlete, Lorenzini played basketball for over 10 years with the Dandenong Rangers, Adelaide Lightning and Sydney Flames in the WNBL, before switching to Aussie Rules to play two seasons with the GWS Giants and later return as a leadership consultant.


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She joins North Melbourne from Cricket New South Wales, where she spent four years in senior leadership roles across government relations, infrastructure, strategy and operations. 

Prior to her time there, she headed up player welfare and development at Cricket NSW and the Australian Cricketers Association (ACA) and established her own successful sports medicine practice in Sydney that she owned and operated until 2019. 

She has also held various board positions, including the current deputy chairperson of Sport NSW. 

In a revised structure, Lorenzini will join the club’s executive management team, the first time an executive leadership position has focused solely on women’s football since the club’s entry into the competition in 2019.

“We are delighted to appoint Erin as our general manager of women’s football,” North Melbourne CEO Jen Watt said.

“Erin is passionate about high performance and driving success and will offer a wealth of knowledge and leadership to our women’s football program. With over 20 years in professional sport as an athlete, an administrator and a health professional, we are thrilled to have someone of Erin’s capability join our club and program.

“We are also delighted to have an executive role dedicated to women’s football for the first time. It is a significant step in the investment our club is making in women’s football, and we look forward to working with Erin to build sustained success across our program.”

Lorenzini’s appointment comes after Nathan Hrovat, who headed up North Melbourne’s women’s football program for the past four seasons, accepted a new role within the club as head of strategic operations and projects. 

“We thank Nathan for his significant contribution to our AFLW program over the past four seasons,” Watt said.

“He has been a key driver in the program’s progression on and off the field, including our first AFLW Grand Final appearance last season, and we look forward to how he can help drive the broader club and continue to support the AFLW program in his new role.”

Lorenzini will officially begin in the role on Wednesday, June 26. 


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