Just like North Melbourne Tasmanian Kangaroos' recruit Emma Humphries, Cripps has long been proud to call Tasmania home.
In 2019, North Media will be profiling some of the club's emerging AFLW stars in our new segment, 'Cripps Fresh Talent'.
First up, former Demon, turned Kangaroo Emma Humphries is in the spotlight.
When Humphries isn't on the footy field showing off her explosive speed and foot skills, she's never far from the action.
An opportunity to work for AFL Tasmania has opened a variety of doors for the 23-year-old, who mixes footy with ... well, more footy.
“It all started when I was offered a traineeship on the coast by AFL Tasmania and I haven’t looked back,” Humphries told North Media.
“I worked in the participation area for AFL Tasmania. This involves going into schools and running a PE session.
“We do footy clinics during school holidays as well as competitions for high schools, I also help out with the female talent on the coast.”
Humphries' development as a professional footballer, and her role at AFL Tasmania go hand-in-hand.
“I’ve always had an interest in strength and conditioning, which comes with spending so much time in the gym,” she said.
“I think seeing the development with that off-field and just knowing that you can help someone reach their goals ... I’ve been able to jump in and learn a bit more while running classes at a local gym when I’m not in season.
“You can pretty much put two and two together with what I’m doing. Just having that understanding and knowing that it’s going to develop you and just helping the girls around me as well.
“For a lot of people that don’t understand what we’re doing, I think once you get to learn, you realise really quickly why you are or aren’t able to train, which is really handy.”
Of course, the Roos' introduction into the the AFLW competition, and the club's partnership with Tasmania holds extra significance.
“To be honest, I don’t think I could do what I’m currently doing at any other workplace; they’ve (the club) been really understanding about it all,” Humphries explained.
“Being able to see all the work that everyone has put in behind-the-scenes in Tasmania to get the North Melbourne Tasmanian Kangaroos up and running has been surreal.
“I’m really grateful that they’ve (North Melbourne) come on board with it all. It’s just amazing, they’ve been really supportive of all the girls that work at AFL Tasmania who also play for North.”
On Friday, Humphries received the exciting news she'd be playing her first game for her new club in its inaugural AFLW fixture.
The match the first ever AFLW fixture to be held in Tasmania, and a ground Humphries has seen many times before as a junior, North Hobart Oval.
Did you know?
Emma Humphries also played state cricket for six years and soccer for 11 as a youngster, illustrating her impressive sporting prowess.
She even remembers her local cricket club being sponsored by North's AFLW Partner Cripps.
“I guess you could say I’ve been tied to the brand for a while,” Humphries said.
“From a community perspective, it’s refreshing to know that you’ve got that backing. I think having that kind of support within the community is amazing and goes a long way.”