North Melbourne has recorded a 14th consecutive profit for the 2025 financial year. 

The club achieved consolidated operating profit of $588,761. The overall net profit was $34,465 for the financial year ending October 31.

Total revenue increased 9.7% from $53.4m in 2024 to $58.6m in 2025. Net assets of the club are $19.2m, the same as in 2024.

The positive financial result comes fresh off the club’s record-breaking back-to-back AFLW premiership triumph last weekend.

The club reached a membership record, with 56,283 members signing on while the club’s average Marvel Stadium home game attendance of 31,040 was slightly up on 2024.

The club’s marquee Good Friday SuperClash attracted a crowd of 46,373, the third consecutive year the match has been a sell-out.

Year one of the club’s Western Australia agreement to play two home games in the state was a success. A sold-out crowd of 12,751 at Hands Oval in Bunbury witnessed the club’s round-13 win over West Coast and the club’s round-14 fixture against Fremantle attracted a crowd of 31,408 at Optus Stadium.

Long-standing club partner Mazda extended their iconic partnership for a further three years, extending one of the longest-running sponsorships in Australian sport. Their support extends until the end of 2028 as co-major partner of the AFL and AFLW teams.

“A 14th straight profit is a testament to the loyalty of our members and supporters. Our community continue to turn up to games, purchase memberships and support the club with great passion,” North Melbourne chief executive Jen Watt said.

“We are in a healthy position commercially thanks to the continued support from our long-time partner Mazda, along with the additions of new partners Intrepid Travel, CHiQ, 13cabs and apparel partner Kookaburra.  

“These successes from a financial and commercial perspective are a fantastic springboard as we turn our focus to 2026.

“Next year we will bring two AFL home games back to our Melbourne heartland, increasing our total home matches at Marvel Stadium to nine across the AFL season.”

The club’s Annual General Meeting will be held at 6pm on Thursday, December 11, 2025.

>> Read North Melbourne's 2025 Financial Report